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Survey says: Apple products a big hit in Chicago

Chicago ranks as the nation’s 6th largest market for the biggest use of Apple’s three top products: the iPhone, the iPod and Mac computers. The only surprise, in my view, would be that Chicago didn’t rank higher. The survey comes from Experian Simmons; here’s a link to the report.

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In my travels around the Windy City — I’m a mobile worker often spotted at the independent coffee shops in the Wicker Park, Ukrainian Village and East Village neighborhoods — 90 percent of the laptop users are sporting Macs. I’ve noted this trend and tweeted about it, even.

But my “data” changes significantly when I work at a Starbucks, Panera Bakery or another chain spot. (I recommend Panera, by the way, for group meetings. Free Wi-Fi and decent food. Starbucks, for some reason, requires you to be an AT&T customer to get free Wi-Fi. Boo!) At these places, the ratio of Mac to PC users is closer to 50 percent, with PC users often coming in first.

Any thoughts about this curious coffee shop discrepancy?

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7 Trackbacks/Pingbacks

  1. Experian Hitwise on Friday, April 16, 2010 at 2:22 pm

    RT @ericbendy: Survey says: Apple products a big hit in Chicago http://bit.ly/aItKLW

  2. topsy_top20k on Friday, April 16, 2010 at 2:22 pm

    Survey says: Apple products a big hit in Chicago http://bit.ly/aItKLW

  3. Eric Benderoff on Friday, April 16, 2010 at 5:42 pm

    Survey says: Apple products a big hit in Chicago http://bit.ly/aItKLW

  4. Pat Allen on Friday, April 16, 2010 at 7:26 pm

    RT @ericbendy: Survey says: Apple products a big hit in Chicago http://bit.ly/aItKLW

  5. Experian Simmons on Friday, April 16, 2010 at 8:42 pm

    RT @ericbendy: Survey says: Apple products a big hit in Chicago http://bit.ly/aItKLW

  6. Eric Benderoff on Friday, April 16, 2010 at 10:22 pm

    Thanks 4 rt! @RockTheBoatMKTG RT @ericbendy: Survey says: Apple products a big hit in Chicago http://bit.ly/aItKLW

  7. My Dad N' Me on Saturday, April 17, 2010 at 12:50 am

    RT @ericbendy: Survey says: Apple products a big hit in Chicago http://bit.ly/aItKLW

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