The iPad version of Wired's June issue
Apparently, Adobe software will work on the iPad after all. Sort of.
Wired Magazine’s iPad app arrived at the iTunes store Wednesday, bringing enhanced features developed especially for Apple’s newest touch-screen device. Editions are also being planned for other tablet devices, notes Wired’s long-time editor Chris Anderson. (A video demo of the app is below.)
“We can show you exactly how Pixar crafted each frame of its new movie, Toy Story 3,” Anderson writes about the cover story for Wired’s June issue.
Wired is selling each iPad issue for $4.99, and it will include special extras that only a digital environment can provide. In the June issue, those extras include additional Toy Story 3 content and an interactive graphic of Mars.
The digital publication was in the works for a year, and originally used the robust Adobe software that Steve Jobs famously said will not appear on Apple’s iThings. Instead, the Wired digital magazine was rebuilt using a reformulated version of Adobe that uses Apple-approved code, according to the Wall Street Journal. It’s unclear if the other tablet versions will run the Adobe software as originally intended.
Advertising will also be enhanced, Anderson says, noting that nine advertisers — including GE, Olympus, HBO and Pepsi — created ads to “incorporate interactivity and enhancements including 360º images, slide shows and videos.”
This story was part of Wednesday’s App Industry Roundup on Appolicious.com.
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