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Apple needs proper grasp on iPhone 4′s PR problem

Hopefully, Steve Jobs is pointing at a mirror

The biggest problem with the iPhone 4′s antenna isn’t whether it’s faulty or fine, it’s Apple.

Apple has so far avoided the serious issue of whether the iPhone 4 has a legitimate hardware problem and instead obfuscated the issue by first telling users how to hold the new iPhone and then blaming a software glitch. As a result, Apple now has a big PR headache on top of an obvious hardware flaw.

Read the rest of this story at Appolicious.com.  Also, I discussed the iPhone 4’s antenna problems and Apple’s real competition Tuesday with WGN-AM 720 host Greg Jarrett.

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This was written by Eric Benderoff. Posted on Tuesday, July 13, 2010, at 12:19 pm. Filed under Technology issues. Tagged , , . Bookmark the permalink. Follow comments here with the RSS feed. Post a comment or leave a trackback.

7 Trackbacks/Pingbacks

  1. Affluence.org on Tuesday, July 13, 2010 at 12:21 pm

    RT @ericbendy: Apple needs proper grasp on iPhone 4's PR problem http://bit.ly/9CPW2L

  2. Affluence.org on Tuesday, July 13, 2010 at 5:21 pm

    RT @ericbendy: Apple needs proper grasp on iPhone 4's PR problem http://bit.ly/9CPW2L

  3. Eric Benderoff on Tuesday, July 13, 2010 at 5:22 pm

    Apple needs proper grasp on iPhone 4's PR problem http://bit.ly/9CPW2L

  4. Affluence.org on Tuesday, July 13, 2010 at 5:25 pm

    Apple needs proper grasp on iPhone 4's PR problem http://bit.ly/9CPW2L

  5. Eric Benderoff on Tuesday, July 13, 2010 at 5:26 pm

    RT @Affluenceorg: Apple needs proper grasp on iPhone 4's PR problem http://bit.ly/9CPW2L

  6. Randall Willis on Tuesday, July 13, 2010 at 7:20 pm

    Apple needs proper grasp on iPhone 4's PR problem -http://bit.ly/9CPW2L (via @ericbendy)

  7. Eric Benderoff on Tuesday, July 13, 2010 at 10:30 pm

    thanx for the rt! @quigster Apple needs proper grasp on iPhone 4's PR problem -http://bit.ly/9CPW2L (via @ericbendy)

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