My opinion piece for Appolicious on the iPod classic, which did not get a face lift like other iPods, hit Yahoo's front page.
It constantly amazes me how much we pay attention to Apple when the company announces a new product. Apple has earned our respect when it comes to innovation and cool gadgets, as it has been at the forefront of what hand-held devices can do for consumers.
Yet the amount of coverage given to an infomercial orchestrated by a master pitchman continues to amaze me. But I will say this: not only is it good for Apple, it’s good for me.
There are currently four annual media events for Apple:
1. New iPads (early spring). 2. New iOS developments (that’s Apple’s mobile operating system; late spring). 3. A new iPhone (June). 4 New iPods (September).
The media covers these events like a horde of hungry ants, a feat Apple should be widely praised for. No other company — tech or otherwise — has such a magical pull.
Apple’s introduction of new iPods and a revamped TV service was no different Wednesday.
For me, that’s good news. I get to play reporter and monitor the event. As a gadget guy, I love it. As a consumer, I’m flabbergasted that one company gets such a massive amount of our mind share.
Regardless, I produced four stories for Appolicious yesterday, with two hitting the site before the hour-plus Apple event ended. My opinion piece made it to Yahoo’s front page as well, always a bonus for this writer — and certainly the client.
Here’s a rundown:
Say good-bye to what made Apple great. The opinion piece that hit the Yahoo front page.
Apple sings new tune with TV, iPod and social iTunes. A roundup piece of the entire dog-and-pony show, reprinted by Yahoo Finance.
Apple TV will be $99 and available in four weeks. Breaking news on Apple TV announcement.
Apple debuts new iPods and launches music-based social network. Breaking news on sweeping changes to iPod line-up and key new feature in iTunes 10.
Bottom line: We may go nuts for Apple but it’s good for business.
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