Affluence.org
Details: Repositioning editorial strategy for Affluence.org, a private social network for high net worth individuals. Developing content channels for personal technology, real estate and travel. Responsible for original content creation and procuring editorial talent for new channels.
Published stories on Affluence’s public blog
Appolicous.com
Details: Launch-team member for Chicago-based venture-funded Web start-up targeting owners of iPhones and Android-based smartphones. Provided direction and shape to social-sharing site’s editorial strategy. Hired 40-plus freelance writers and copy editors who delivered approximately 500 original reviews and stories in first five weeks. Current role: app industry news blogger.
Sound ID
Details: Develop content strategies and write blog posts to support Bluetooth product maker’s new line-up of Bluetooth earpieces. Role is to create compelling, consumer friendly stories rich with SEO keywords. From the client: “From an SEO standpoint, we have really closed in impressively on high-impact terms.”
Details: Technology columnist for weekly lifestyle newspaper in Las Vegas.
TransTouch LLC
Consult on editorial strategy and product features for TransTouch’s innovative Chef’s Journal iPhone app. The app allows people to use the iPhone’s content creation tools — take photos, add voice notes or craft text — to develop a compelling, personalized recipe. My role includes marketing support.
My Dad N’ Me
Details: My Dad N’ Me is a social network for families that encourages parents and kids to spend time online together. Bendable Media is developing the editorial strategy for the site’s blog, which launched in March 2010. Also, Eric writes the blog’s Dad-Approved Products feature.
Walker Sands Communications
Details: Editorial services for two of the Chicago marketing agency’s clients.
Outlook Marketing Services
Details: Media training services for several executives at a Dallas-based transportation firm, an Outlook Marketing client.
Yidio.com
Details: Media training services for key executive at San Diego-based social website specializing in finding and sharing TV shows and movies.
Razorfish
Details: Consultation services for digital marketing agency’s Chicago office. Helped define consumer strategies for critical re-branding campaign for major personal technology company.
Comcast
Details: Consultation and strategy services for select Chicago region PR campaigns.
